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Keep on winning!

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Winning the Exhibition Game

Exhibiting at trade shows is hard work – and fun. It is expensive – and effective. Or at least it should be. So how come something like 30% of first-time exhibitors vow never to repeat the experience?

(a downloadable book of 116 pages available in PDF format)

In stock

SKU: 5

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Winning the Exhibition Game

I suggest it is because they have not properly thought out what they wanted nor planned how they were going to get it. They
simply booked a space, built a stand and waited for the miracle to happen. The miracle workers being, of course, the exhibition organisers. They were supposed to ensure that a flood tide of prospects appeared demanding the services or products on display and flourishing their plastic like dowagers at a Harrods sale. Sadly, it doesn’t work that way. The job of the organiser is to bring in the crowds, yes. But it is your job, as exhibitor, to attract people, the right people, to your particular stand…

(a downloadable book of 116 pages available in PDF format)

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